EMAILER DESIGN, HTML AND CONTENT WRITING THAT REACHES OUT
eMail marketing is an effective method of advertising to businesses in most business domains. Vistas capabilities as a reputed Email Marketing Services Company in Bangalore also extends to Emailer Design, HTML and Content Writing.
Professionally designed and executed HTML e-mail marketing campaigns reach customers and engage them and help occupy top of the mind position with periodic new news & events.
We at Vistas, work on creating eMailers that are guided by the corporate brand image or help establish a fresh new brand guideline. Beginning with a thorough review of current website, branding and other marketing material, our design professionals develop consistent email communications.
Broadly the following are the specialized skills that go into producing a high quality eMailer campaign:
- eMailer content writing
- Strategizing & planning for sustained communication
- Design skills
- HTML coding
- eMailer management
in addition eMail Marketing Services Vistas also offers the following related Services:
- Content Writing Services
- Advertising Services
- Web Design Services
- Brochure Design
- Graphic Design
- Logo Design
- Corporate Identity
- Newsletter Design
eMailer Content Writing
Writing content for eMailers requires long term planning experience. Newsletters must engage readers with meaningful content. Substance, grammar and style are critical. At Vistas, writers are trained to place importance to the subject matter and set the tone as experts on the subject. This quality is accomplished by learning the subject at hand as a priority.
Design your newsletter to fit your brand. Your email campaigns should match your brand's look and feel. If you're using a template, you might want to customize it to include your company's colors and logo in the header. If your emails are consistent with the rest of your company's content, then readers will feel more familiar from the start.
Make it scannable. Your subscribers are busy people who get a lot of email, so it's safe to assume you don't have their undivided attention. Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide readers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what's in store. If you're sending a long article, consider inserting a "read more" link so people can get to the rest when it's convenient for them. Your subject line should be to-the-point and easy to digest, too. You might even want to a/b test subject lines to see which ones perform best.
eMailer Program and Planning
A regular newsletter is a commitment. If you go several months without sending anything, then your subscribers will forget about you, and they'll be more likely to delete the next email, or worse, mark it as spam. Make time to plan, write, design, and send your newsletters regularly.
Test Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
eMailers for All Devices
Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.