Leveraging SEO for business success can be misleading.
A good number of SEO experts follow the formulaic keyword selection and incorporation through keyword tools. Not only does this method throw up far too many keywords, most of these keywords are captured from research exercises and not necessarily searches by paying customers. Therefore, the best approach will be to take the time to study Google suggestions as well as search volumes before selecting the right keywords.
Our objective must be to identify keywords that drive traffic and not just having a number of keywords in position. Typically on an assignment for thirty keywords about three or four keywords bring in almost all queries. All efforts must be directed towards identifying those high performing keywords.
When drafted creatively a keyword phrase can work for multiple search terms, a best practice when performed by experts with a command of the language. If your SEO agency has this capability then they are the ones to handle the responsibility. If one is also able to populate the website with good, clean language then the search engine will consider us an authority on the subject, an ideal position to be in and occupy top SEO positions.
The only way to survive the barrage of Google updates is to follow good quality content and SEO best practices. Search engines exist to provide relevant results to the searching public and are many steps ahead of businesses trying to unfairly occupy prime position. Making an effort to write good quality, relevant content is the way forward for creating a strong web presence.
Consumers are informed and intelligent, achieving SERP is extremely competitive today, therefore, only experienced SEO teams with specific strengths and skills can bring success for organisation.