Posts Tagged ‘brochure design’
Our experienced designers regularly design corporate brochures for our clients’ businesses. Brochures can be used efficiently to reach larger audiences with minimum investment. From their files is a list of tips that one should be conversant with before designing a brochure and should try to incorporate in their designs.
Choose fonts carefully.
Choose a font that will express the voice you desire. Avoid using more than two or three font styles, so as not to distract the reader from your message. Vary the font size of individual parts of the design according to their importance. Avoid excessive underlining, which can cause clutter and make text harder to read.
Be particular about the content
Be particular about what type of content you want to include in your brochures. It is a catalog, so don’t include too many products or services in it. Do not confusing your consumer is. A brochure should have clear, concise content that tells them more about your business at large. Tell people what you can do for them.
Use the brochure checklist
What is the purpose of your brochure? Use the ‘Brochure Checklist’ to decide what information is necessary, and arrange the components of your brochure in order of importance. If you choose graphic elements to ornament your brochure, ask yourself whether they help to direct the reader’s attention, or simply create distraction. Use bars and boxes sparingly. The clearer you are about the order of importance within your information, the better your brochure will be. Make sketches and move the various elements around. Try repositioning one or more elements to see how your design is affected.
Focus more on the company
As well as remembering to keep your content simple, be sure that your brochure focuses more on your company as opposed to specific products or services. If you are introducing your business to a new, prospective customer, you want them to gain a feel for your company overall, instead of focusing on one product or service specifically. You want customers to become interested in your business first, then want to explore specifics.
Have a good ratio
You want your brochure to have a good balance between photos and text on each page. While both are important, you don’t want one to overwhelm the other. Keep in mind that your printed brochures are supposed to inform and interest your readers, not confuse or over saturate them.
Lead them to contact you
The ultimate goal of a brochure is to leave your readers wanting more and trying to contact you. Make sure you include every form of contact information so that every person who wants todo business with you is able to contact you in some way. You can include some of your products/services without explaining them in full detail. People should want to know more, this is how you lead them into contacting you.
Include all contact information. Make your brochure a leading piece; you are trying to generate a phone call or email from new customers.
Allow for bleed: Brochures are printed together in sheets and then sliced into units. While cutting , the cutter may shake. If you extend the design slightly beyond the page borders you will have ink coverage from edge to edge. When you allow for bleeding your photo, color, pattern is displayed to the extreme edge. The cutters don’t damage much.
Proofread: You should proofread your final design several times before having it printed. Once printed, it’s too late to fix an error that you didn’t spot. Read lines backwards to check for errors. Step back and look critically at the overall layout.
If you want some more tips and ideas regarding brochure designs contact our team at http://www.vistasadindia.com/ Come share your views and perspectives.