Native ads are all in groove, but few people can agree on how to exactly explain the term.
Since these ads, by design, come at odds end, in the very attempt to defining them.
Talk to your advertising services provider and you will find that native ads usually sneak up with user experience without distracting the surfer, unlike disconcerting and futile banner ads. You can say that native ads will be seen in various shapes and sizes including: promoted tweets, sponsored content etc.
However, this doesn’t indicate that they cannot be categorized. The following types of native ads have gained traction lately and are imploding over the growing role of mobile and social – putting an end to the ad network advertising services that deal only in traditional banner.
Branded Content: Everyone is familiar with sponsored content which is also referred to native advertising; it has become the advertising buzzword of the year. In simple words, this publisher created content is sponsored by and created for businesses who wish to advertise.
In-Stream: Most social networks including Facebook and Twitter have standardized in-stream ads since it is relatively easy to transfer them across desktop and mobile. A business can pay to promote their posts, updates and tweets. This content is guarantees to appear in certain targeted user streams, and be virtually identical to converging tweets or posts around them.
Action-triggered: Here the ads are set off by user action while on a site or an app.
Native Mobile Ads: These leverage the mobile only features, for instance the click-to-call or mobile app ads.