It is a known fact that technology has become more compact and mobile nowadays, and apparently internet has played a significant role in creating a need for such electronic devices. More users are now online over the cyberspace via devices that support internet connectivity such as smartphones, tablets, game consoles etc. It is a huge market that enterprises cannot afford to miss. And this has given rise to Digital Marketing.
In simpler word, it refers to the process of promoting a brand or a product via one or more forms of electronic media. It is closely associated with Internet marketing but there are other forms such as text messages, instant messages, podcasts, electronic billboards, radio channels, digital television etc. within its purview.
Although Internet marketing is more dominant as a concept/term, Digital Marketing has its own aspects of importance:
- Reach – It can reach out to a larger audience, including the ones who do not have access to internet.
- Measurable – This approach is statistically measurable and we can a get a fair idea of the effectiveness of a promotional campaign.
- Personalized – Communications via this channel can be specific, relevant and based on preferences of the customers.
- Timely – Promotions can be timely executed, and the delivery is instantaneous.
Overall, it gives a better perspective of customer behavior across platforms, and it can be really helpful in strategizing promotions for your business.