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The web analytics service offered by Vistas is the backbone for building strategic business decisions. Even in the case of business model that does not depend on the web, search statistics is an excellent indicator of service/product popularity.
Additionally, web analytics helps measure results of advertising campaigns, response levels of new product launches or any activity. Accurate data on visitors, repeat and unique, page views, duration of visit etc. helps paint an accurate picture of popularity patterns with web-analytics.
Vistas’ provides both off-line and on-line web analytics services. Visitor search statistics and geographical information are some of the areas covered in the off-line analytics and on-line analytics analyses visitor page visit information, popular pages, pages that encourage exit, actions taken by the visitor and importantly pages where visitors buy a product or subscribe to a service.
Vistas team will perform a systematic review of your website and recommend an appropriate strategy for promoting the clients website and set goals. Recommendations include targeted keywords, periodic tweaks on keywords, commence/schedule PPC campaigns, phase out PPC campaigns and generally take charge of all website promotional activities.
Vistas team of online marketing experts represent a cross-section of industry professionals skilled in content development, content optimization, website design, ecommerce experts and marketing managers to understand, plan and implement each assignment.
As a first step Vistas client servicing manager will thoroughly understand objectives of the website and business priorities. The team will then prepare a plan and provide expert insights on various options.
After defining an agreed plan, implementation commences while opportunity identification and cost rationalization continues towards increased returns from the web presence throughout the websites life cycle.