Web Analytics
Web Design Advice
(1) Avoid flashy multimedia :
Flashy graphics and multimedia can be nice, but they are hard to see, especially in non-Flash compatible device from your visitors on your site and they can obtain the necessary information.
(2) Browser Compatibility :
If you have Internet Explorer, Firefox, Opera, Chrome and Safari & their different versions, be sure to check out your page. These five web browsers, browsers, up to 95% of the population of the world. Therefore, to test them for each of your site.
(3) Clean layout :
‘Stuff’ is not filling your page. White space is good – it enhances the look of your site. Try to keep the focus on your content on your site. So those are not the end of your page and use fonts that are available on all computers.
(4) Design for all screen resolutions :
If you have any screen resolution imudutundi the long layout design, ensure your visitors can see visually appealing and professional site. If a site is easy to use and appealing to the eye, and encourage your visitors to stay longer.
(5) Exclamation points :
If you have more than just one use exclamation points in a million type is not important for your advertisement! See, I told you.
(6) Frames. Don’t use frames :
It’s easy to look through the frames of the same title or menu site you are doing when you go from page to page, the address bar does not change – it’s impossible for anyone to link to a specific page.
(7) Grammar and spell checker :
Sure, people are not good spellers, but educated people to notice you’re wrong calendar (calendar spelling) never noticed the spelling. Try your best to fix your spelling & grammar up.
(8) Hotlinking :
If you link to any of the images or music files on your server host. Not hotlink images from other sites – which is generally considered bandwidth theft, and you may be violating copyright.
(9) Identity :
Ensure your site has a brand identity that reflects your brand values.
(10) Just keep swimming :
(Yes, a reference to Finding Nemo.) Do not give up. Sometimes your ideas will not work, but just keep swimming. Today people are leaving or are easy to defeat. A little effort, you can get your thoughts on the fact that it is possible.
Why are web analytics important?
What is web analytics ?
It is the process of collection, measurement and analysis of user activity on a Website to understand and help achieve the intended objective of the Website. Web analytics can provide you with a wealth of information that can be very useful in planning marketing strategy, search engine optimization campaigns and even Website design.
Web analytics tool help you know how many visitors are coming to your Website each month? How they get there? How long they stayed on your site? How many different pages they looked at? Is your website keeping the visitors engaged long enough to make a purchase? People spend thousands of dollars on flashy graphics and layouts without knowing if they are influencing the customer in a positive way. Web analytics programs can give you specific answers to all your questions and clear confusions.
You can use Google Analytics for your site. It is a free analytics program provided by Google. All you have to do is add a small snippet of code to every page of the Website and in less than 24 hours you will be able to your Websites statistics. Google Analytics easily links with Google Adwords account if you are utilizing PPC as a marketing strategy and it also allows you to track Conversions.
Online marketers should make sure they have analytics up and running on their Website before they run the campaigns. Web analytics helps you monitor the specifics like – How many visitors you visited your site over a period of time? Where did they come from? How many times which links were clicked during a customers stay? Did you make a conversion ?.
The data you get will help you understand the trends and adjust your marketing accordingly. With web analytics a marketing department can confidently explore multiple facets of online marketing including email marketing, search engine marketing, blogs and social networking sites ads on other websites, and more because they know they can determine how useful each facet is after trying it for a relatively short time period.
Marketing without data to analyze your efforts is ineffective and many a times waste of time. Web analytics helps you with your resources. It enables you to explore and experiment with internet marketing with confidence. It helps you reach marketing goals faster. Hence you surely need web analytics.
14 Comments »
How do you deal with your web analytics function in your organization
So, is web analytic function a part of e-commerce, customer insight or marketing?
You can decide how you want to structure the entire thing .The hub and the spoke model works but the hub and spoke model for web analytics works on the principle that you as the web analytics team are going to be the ones who will be responsible for some of the things, whilst you are going to delegate responsibility to some of the teams. This will allow you to spend more time doing actual analysis and less time doing reporting.
What does the analyst do? Well they have to deal with all the management and produce data for the senior stakeholders to ensure that they make informed strategic decisions.Here The IT department is your partner in providing you the necessary data. The Marketing team needs to ensure that they have a close plug in to the analytics function so that they can work out the ROI on their campaigns.
Finally you need to ensure that the content owners (or business owners of the products depending on your business model) are on board on the same pages with the whole process as they have ultimate sign off on the most important bit of the pages.
There are two ways in which this can be done. You can take ownership and access of the tools completely away from the teams. This will enable you as the analytics function to have full control over the data and recommendations that are produced. You have a global picture of the site and can link that analysis to overall KPIs. The disadvantage will be your stakeholder nods with fervour to your suggestions, but doesn’t enact them because they don’t feel engaged in the process or don’t understand the implications.
For faster paced organizations like media based sites who upload content frequently, for example), it is sometimes not the best situation to be in where your central team has to do everything because they may not have the resource to do it.
This has some major advantages: Engagement with the stakeholders -they’ve produced the data themselves, so they’ll help come up with ideas. By getting the stakeholder closer to the data they are more likely to understand it.
There are some downsides to this method though: You spend more time training people on how to use your web analytics tools. You spend more time supporting people on how to use your web analytics tools. If your analytics system isn’t intuitive and the implementation consistent, there will be lots of confused non-analysts.
This is effectively the point where decisions need to get made: Can your analytics team support lots of stakeholders?
This is a stage that many organizations are now getting to as the web evolves and more and more data is available with many more sophisticated analytical tools and each one gets to decide the number of hubs and the number of spokes.