Logos are much more than just an image of your brand. They are the identity, the remembrance and the most constant brand ambassador. So these are some tips to ensure that your logo does infact leave a lasting impression on everybody from customers to competition.
Simplicity goes a long way!
- A simple logo does not only make it easy to reproduce your logo in various media but also etches deeply in the minds of those who see it. Simplifying a logo is a tough task. So start by eliminating all unnecessary elements and keep only the ones that are truly symbolic of your brand’s personality. Then work on these elements and modify it to achieve one design that is perfect harmony both form and shape wise.
Engage your Audience
- The logo should have just the right amount of abstraction and direct message that it intrigues your audience. The message should not be so direct that there is no depth maintained in the logo. Too much abstraction, on the other hand, can lead to the logo being just confusing. To strike that right balance, brainstorm on HOW you want your audience to discover the logo’s message. Then drop a few clever hints in the design and you’re done!
A logo for life
- The life of a logo depends on what meaning you choose to give it. For instance, coca cola’s logo wouldn’t have worked for so long had they based it on some then-popular band/song. Your logo has to deliver a message and has to be inspired from something timeless. The safest route here is to base your design on a habit. For example, basing a coffee logo on the morning is a habitual representation of your logo that will never go out of style.
Modify – Simplify – Rectify!
- Even if you LOVE the idea of your logo, it should always be a little flexible towards change. It should be adaptable to the slight occasional changes that come about – think festivals like Diwali and Christmas. Along with it, your ONE big logo should be made up little elements that can be modified, simplified and rectified for a better audience engagement.
Don’t lose track of your products and services
- If all the above points are crowding your mind, here’s a tip – DON’T LOSE TRACK OF WHAT YOU’RE SELLING. You can have the smartest design and the best illustration but your logo fails the minute it is unable to communicate what your brand has to offer.
Colour me wise!
- Colours can add life to a logo. But too many of them seem to choke the concept of it. Hence, keep your colour scheme limited to two or three colours that work well when inversed too.
(1) Think Of What the Logo Needs to Represent :
The first step in creating an effective logo is the logo data that you do not have to think about what message type. This is for you to determine the logo of the company should be thinking about. Some things to consider, and notes. Before the business niche that fits. Business clothing to sell, or a real estate business there.
Population is considered to be the next business customers. The business to cater to families with children, a restaurant, or legal matters, assistance is needed to deal with a Legal Entity? Finally, the company wants to be the most famous, and check them. It is a reliable, professional, talented, kind, funny, or friendly is also known for being a company? Once you have all of these factors can help you determine your logo must be said. To keep these factors in mind, you have to create the symbol next steps to do so.
(2) Think About The Image :
With the above factors in mind, you need to add icon to think of what kind of a picture or graphic. Forms an abstract image you want to use? You want to use a character, a person, or an example of a flower or other item you want to use, such as a balloon. Try to find inspiration for films, but to see it through the selection of a graphic memory. It is important, however, what about the film itself must be something to do with business.
(3) Think about Colors :
Consider what would be the best colors to match the logo. Remember if you have chosen an image of a certain color to match the color of the text in the logo. Avoid using too many colors together or it will overwhelm the logo and make it look unattractive.
(4) Think about Composition :
Even if you have chosen the right color, the correct font for the text and a good graphics, if you do not put them in the right way, can make the logo look cluttered. You want the logo clearly and easily readable.
(5) Is the Logo Classic, but Relevant ?
Once you have a good idea of the theme, the graphics, the color and composition of the logo, consider how relevant the logo looks in five years. Think about whether or not the logo of the company accurately display after five years of growth. Try to think of classic designs that are relevant, but will not be outdated in a few years time.
(1) Learn what a logo is and what it represents :
(2) Know the rules and principles of logo design :
- A logo must be memorable
- A logo must be effective without colour
- A logo must be scalable i.e. effective when just an inch in size
(3) Learn off other’s successes and mistakes :
The rules for what you are now, you can identify the difference between a good and a bad logo. It is the logos, the success, and why it is a good map to find the way to provide an insight.
For example, the classic Nike Swoosh (shown above) Let us look at. Only $ 35 for this logo created in 1971 by Carolyn Davidson, but it is still a strong, memorable logo, color and without, to be effective and easily scalable. It is the most common fluid and fast, and the Greek goddess of victory, Nike (something perfect for a sporting apparel business) refers to the famous statue of the Left. Nike logo, which is one of the many great designs that you know about and think about their logos to check out other popular brands. What makes them successful?
Learn more quality, browse, or your local book store or library, I LogoPond visiting and reading books recommended by some of the less well known logos in logo design.
(4) Establish your own logo design process :
- The Design Brief
- Research and Brainstorming
- Prototyping and Conceptualising (See Step 5)
- Send to Client for Review
- Revise and Add Finishing Touches
- Supply Files to Client and Provide Customer Service
(5) Learn the software and complete the logo :
After you got your design process sorted out, it is usually (for reference here is a selection of Adobe Illustrator tutorials) is a good time to begin mastering your software. But before I do that to, and I is a catch 22 situation, you can consider the convergence of Step 4 and Step 5 – You can not design a logo hopping directly on the computer, but you need to complete your free logo design software (Adobe Creative Suite, a professional model, a significant Like) know.
After your initial ideas and sketches from brainstorming to you, to the side, you can move the computer to start digitizing your logo. If you have a great idea (s) is digitized, your client is ready to look at your work, ask for possible revisions, and a design project. Therefore, you have successfully created a professional logo.