In a crowded rack of brochures, what are the elements that will make it stand out visually enough for someone to pick it up?
To help ensure it attracts the required attention and communicate the most important information of your business or brand, you need it to be an all-rounded colorful, well-designed, and informative package. Brochure design services of a reputed firm can help you achieve all this.
Let’s see what the key elements of a good brochure design:
Appropriate Format: Depending upon the message and the type of product your business has to offer you will be recommended an appropriate format to choose from. For example, a tri-fold or a z-fold brochure is a popular choice, except for luxury based products, where the products need lots of white spaces and big pictures. A narrow format, on the other hand is easier to hand out. You can get more creative with parallel fold or roll fold formats.
White Space: The graphic designer from your brochure design services firm will tell you the importance for keeping a well-balanced white space and how does it affect aesthetics and readability.
Choice of Colors and Attention to Typographic details: This again conveys a lot more than just aesthetics (and corporate identity), and so it is important to chose the right application of colors along with choice of perfect space in between the words.
Whatever design you choose, be sure to place the name of your business or event prominently on it.