Effective blogging is blogging for search engine optimization. Websites can at times be graphics heavy but the medium of blogs lends itself well to Search engine optimization. . Right use of keywords, and linking of the blog with other articles and sites, help in promoting the SEO ranking of the blogs.
Placement of keywords: Proper placement of keywords is the key to search engine ranking in the case of blogs too.
SE Friendly CSS or cascading style : Ensuring search engine ranking for a blog is not a very difficult job because blog posts are by its very nature search engine friendly material. Blogs are basically text Blogs use CSS, or cascading style sheets, which, by separating document contents from its presentation aspects, make the contents more accessible.
Link rich Blogs: Blogs are also generally rich in links, which is also an attribute that helps in getting a good SEO ranking. You can link your post to as many sites and articles you are comfortable with, it certainly optimizes your blog.
Primary Keyword In URL : Having the primary keyword in the URL of the blog helps in search engine ranking. If the blog is a personal blog, you can name it after any brand or personal tag with which you might prefer to be identified, but a blog that is run for product promotion must have the crucial keyword in the domain name, or in the sub-domain name if the blog is hosted on any standard blog hosting service.
Primary Key phrase in the Title: If the blog has got a primary key phrase, which is likely to be the search query, then, for a search engine ranking for that phrase, the phrase should preferably be in the title of the blog post. If the blog post is to be optimized for two equally important keywords, then it will be best to use both the keywords in the title, especially because SEO ranking for the combined words will be a business booster.
Side Navigation Bar: Keeping the side navigation bar in all pages of the blog is one such helpful feature. Making the previous blog posts accessible from the present one is also a way to keep a blog search engine friendly.
Frequent updating: Frequent updating of a blog helps in improving its search engine ranking. You can invest in blog software that have control over post timings 24 x 7. You can make a series of blog posts when you have time and arrange the software to post it at scheduled time. Blogging software is also an excellent tool for link exchanging, which is another smooth route to search engine ranking.
Keeping a blog search engine friendly in all its attributes thus gets visibility and prevents its search engine ranking from slipping.